ADV 590

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Special Topics in Advertising

Course in Catalog

List of Terms offered

Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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ADV 590 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			10116	Independent Study		ARRANGED	n.a.	Location Pending		Availability: Open (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Special Approval: Instructor Approval Required Section Info: In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information from the College of Media Student Services Center.
			61097	Lecture-Discussion	CA	1:00PM -2:20PM	MW	31 Gregory Hall	Yao, M	Availability: CrossListOpen (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Credit: 4 hours Section Title: Computational Advertising Section Info: Meets with ADV 461 (71918) This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy. Restriction(s): Restricted to Graduate - Urbana-Champaign.