ADV 461

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Computational Advertising

Credit: 3 hours.

Explores the emerging landscape of computational advertising and provides students with a thorough understanding of digital advertising mechanisms, including topics like programmatic advertising, auctions, (behavioral) targeting, and attribution. Students also discuss the role of the digital traces left by consumers and how they can be used to generate insights to improve communication efforts. An emphasis is placed on privacy and ethical issues. Legal issues entrenched in digital advertising are also discussed.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 284. Restricted to Juniors or Seniors.

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ADV 461 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			71918	Lecture-Discussion	1	1:00PM -2:20PM	MW	31 Gregory Hall	Yao, M	Availability: CrossListOpen (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: Meets with ADV 590 CA (61097). Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Restricted to students with Junior or Senior class standing.