ADV 281

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Advertising Research Methods

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Prerequisite: STAT 100 or equivalent or ADV 200.

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ADV 281 class schedule data for fall 2026
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
63619	Laboratory	AB1	10:00AM -10:50AM	F	70B Wohlers Hall	Paltaratskaya, V	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: *Students must register for the Lecture and one Discussion/Lab section. For information about restrictions/registering for a Discussion/Lab section, please refer to the notes/Section Info on the Lecture.
69475	Laboratory	AB2	11:00AM -11:50AM	F	70B Wohlers Hall	Paltaratskaya, V	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: *Students must register for the Lecture and one Discussion/Lab section. For information about restrictions/registering for a Discussion/Lab section, please refer to the notes/Section Info on the Lecture.
71431	Laboratory	AB3	12:00PM -12:50PM	F	70B Wohlers Hall	Paltaratskaya, V	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: *Students must register for the Lecture and one Discussion/Lab section. For information about restrictions/registering for a Discussion/Lab section, please refer to the notes/Section Info on the Lecture.
71432	Laboratory	AB4	1:00PM -1:50PM	F	70B Wohlers Hall	Paltaratskaya, V	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: *Students must register for the Lecture and one Discussion/Lab section. For information about restrictions/registering for a Discussion/Lab section, please refer to the notes/Section Info on the Lecture.
61086	Lecture	AL	12:00PM -12:50PM	MW	116 Roger Adams Laboratory	Paltaratskaya, V	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: *Students must register for the Lecture and one Lab section. Students who are planning to apply to transfer into Advertising for Fall 2026 will not be able to register for ADV 281 until they have been admitted into the major. There are NO exceptions. Spaces will likely be available in this course for admitted ICT students to register in June when admission notifications are sent out. Due to major demand, this course will not open up to the general campus population. Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Restricted to students with Sophomore, Junior, or Senior class standing. Not intended for First Time Freshman or Transfer student - first time students.