ADV 490

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Advanced Special Topics in Advertising

Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

My Favorites

My Schedule

Section Status updates every 10 minutes.

ADV 490 class schedule data for fall 2026
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
60145	Lecture-Discussion	AIM	3:00PM -4:20PM	MW	219 Gregory Hall	Wirtz, J	Availability: Open (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Credit: 3 hours Section Title: AI and Reputation Management Section Info: AI and Reputation Management: Opportunities and Threats. This course examines the use of generative artificial intelligence and related AI tools in corporate communications, media relations and investor relations departments. One theme in the course is the practical ways PR practitioners use AI proactively in reputation management (e.g., research, writing, editing). A second theme is the impact user-friendly AI platforms and tools have had in creating and amplifying threats to organizational reputation (e.g., spread of misinformation, deep fakes), as well as what organizations can do to protect and respond to attacks on their reputation. This is not a skills course; however, multiple assignments are designed so that students can develop and enhance their ability to use AI to complete PR relevant tasks. Prerequisite: ADV 310 will be enforced. *Eligible for the PR Minor: https://media.illinois.edu/pr_minor. Restriction(s): Restricted to Advertising or Public Relations or Computer Science & Advertising major(s) or minor(s). Restricted to students with Junior or Senior class standing.
60179	Lecture-Discussion	AMZ	12:30PM -3:20PM	W	156 Henry Administration Bldg	Sar, S	Availability: CrossListOpen (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Credit: 3 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with Faculty and Global Overview executives. Students who successfully complete both parts of the course will receive 3 hours of academic credit. Meets with ADV 392 AMZ (76385). Restriction(s): Restricted to students with Graduate class standing. Restricted to MS:Advertising -UIUC or MS: Advertising - UIUC.
66376	Online	OLA	2:00PM -2:50PM	R	n.a.	Kasdan, T	Availability: Open Part of Term: 1 Date Range: 08/24/26-12/09/26 Credit: 1 hours Section Title: AI & ADV: Industry Views Section Info: AI in Advertising: Industry Views & Practical Applications: This 1-credit seminar-style course explores how artificial intelligence is actively reshaping the advertising industry. Through live, virtual conversations with industry professionals, students will learn how AI tools are being used to conduct research and mine insights, support creative development, plan and optimize media, personalize messaging at scale, forecast performance outcomes, and manage brand visibility in answer engines. This class complements existing advertising coursework by grounding AI in real-world practice rather than theory alone.