ADV 550
Fall 2026 Part of Term 1
Part of Term 1
Aug 24-Dec 9
Aug 24-Dec 9
Credit: 3 hours.
Explores the development of American advertising through the 20th and into the early 21st century. Analyzes and evaluates American advertising through these primary areas: ethics, advertising philosophies, advertising structure, advertising education, its broader social impact, the role of media and technologies, and its place within a global framework.
Prerequisite: Consent of department.
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