ADV 580

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Advertising Theory

Credit: 3 hours.

Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time.

My Favorites

My Schedule

Section Status updates every 10 minutes.

ADV 580 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			57980	Lecture-Discussion	A	3:00PM -4:20PM	MW	336 Davenport Hall	Wise, K	Availability: Open (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Restriction(s): Restricted to Graduate - Urbana-Champaign. Restricted to MS:Advertising -UIUC, PHD: Commnctns & Media -UIUC, or MS: Advertising - UIUC.