ADV 378

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Psychology of Advertising

Credit: 3 hours.

Designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: understanding how and why people think, how & why advertising persuades, basic research methods, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition and behavior, emotions, and more.

Prerequisite: ADV 281 or equivalent. Restricted to students with Sophomore, Junior, or Senior standing.

This course satisfies the General Education Criteria in Fall 2022 for:

Social & Beh Sci - Soc Sci

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ADV 378 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			80233	Lecture-Discussion	1	11:00AM -12:20PM	TR	150 English Building	Vargas, P	Availability: Open (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Degree Notes: Social & Beh Sci - Soc Sci course. Restriction(s): Not intended for students with Freshman class standing.