ADV 480

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Social Media Analytics

Credit: 3 hours.

Social media analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. ADV 480 is an advanced course designed to provide the students with (1) well-grounded understanding of social media analytics, (2) techniques of extracting and analyzing Twitter analytics, and (3) skills of interpreting and aligning insights gained with organizational goals and objectives.

3 undergraduate hours. 3 graduate hours. Credit is not given towards graduation for ADV 480 if credit for ADV 490 SMA Social Media Analytics has been earned. Prerequisite: Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 480 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			77066	Lecture-Discussion	A	9:30AM -10:50AM	TR	31 Gregory Hall	Su, L	Availability: Open (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: If seats remain available, they will open to Jrs/Srs in the ADV and PR Minors on April 17 by Noon. *Eligible for the PR Minor: https://media.illinois.edu/pr_minor Restriction(s): Restricted to Advertising or Public Relations or Computer Science & Advertising or Advertising major(s) or minor(s). Restricted to students with Junior, Senior, or Graduate class standing.
			77068	Lecture-Discussion	B	4:00PM -5:20PM	MW	31 Gregory Hall		Availability: Open (Restricted) Part of Term: 1 Date Range: 08/24/26-12/09/26 Section Info: If seats remain available, they will open to Jrs/Srs in the ADV and PR Minors on April 17 by Noon. *Eligible for the PR Minor: https://media.illinois.edu/pr_minor Restriction(s): Restricted to Advertising or Public Relations or Computer Science & Advertising or Advertising major(s) or minor(s). Restricted to students with Junior, Senior, or Graduate class standing.