ADV 214

Credit: 3 hours.

Explores sports advertising and branding. Students will learn about relationships between advertising, media, integrated communications, sports, athletes, events, experiences, and brand partners across amateur, collegiate, and professional sports. Students develop insights and skills related to research, segmenting audiences, consumer behavior, brand strategy, creative messaging, and media in the sports industry. Topics such as e-sports, gaming, Name-Image- Likeness, personal branding, and endorsements are discussed. Students explore historical, ethical and cultural considerations in sports advertising.