ADV 250
Fall 2026 Part of Term 1
Aug 24-Dec 9
Credit: 3 hours.
Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact.
Credit is not given toward graduation for ADV 250 and ADV 283.