ADV 590

Spring 2026

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/20/26-05/06/26
Special Approval:
Instructor Approval Required
Section Info:
In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information via email from the College of Media Student Services Center.
52664
Lecture-Discussion
CA
3:00PM -4:20PM
MW
31 Gregory Hall
Maslowska, E
Part of Term:
1
Date Range:
01/20/26-05/06/26
Credit:
4 hours
Section Title:
Computational Advertising
Section Info:
Meets with ADV 461 (70249) This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
45525
Lecture-Discussion
CCI
2:00PM -3:20PM
MW
321 Gregory Hall
Heede, P
Part of Term:
1
Date Range:
01/20/26-05/06/26
Credit:
4 hours
Section Title:
Creativity: Concept & Ideation
Section Info:
Creativity: Concepting and Ideation: Brainstorming and inspiration techniques, lateral-thinking, and creative problem solving for advertising and brands. Use client discovery and observation to uncover insights that lead to solutions and unique ideas; solve real-world brand problems with targeted messaging, tactics, and implementation. Meets with ADV 490 CCI (62620).
Restriction(s):
Restricted to Advertising major(s). Restricted to students with Graduate class standing.
49538
Lecture-Discussion
POP
10:00AM -11:20AM
MW
317 Gregory Hall
Oh, S
Part of Term:
1
Date Range:
01/20/26-05/06/26
Credit:
4 hours
Section Title:
Ent Branding: Branding K-Pop
Section Info:
This course aims to provide students with a holistic understanding of K-pop as a global phenomenon, equipping them with the analytical and practical skills needed to excel in the entertainment industry. It explores the strategic elements that have propelled K-pop to international fame, including branding, marketing strategies, strategic communication, digital media, fan culture, and the globalization of Korean entertainment. Students will analyze case studies of successful K-pop groups, understand the role of entertainment agencies, and examine the cultural, economic, communicative, psychological, and technological factors that contribute to the success of K-pop. The course will also address ethical issues, crisis management, and future trends in K-pop branding. This section meets with ADV 490 POP (61427).
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
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