ADV 461

Spring 2026 All Classes

All Classes

Computational Advertising

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Credit: 3 hours.

Explores the emerging landscape of computational advertising and provides students with a thorough understanding of digital advertising mechanisms, including topics like programmatic advertising, auctions, (behavioral) targeting, and attribution. Students also discuss the role of the digital traces left by consumers and how they can be used to generate insights to improve communication efforts. An emphasis is placed on privacy and ethical issues. Legal issues entrenched in digital advertising are also discussed.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 284. Restricted to Juniors or Seniors.

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ADV 461 class schedule data for spring 2026
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	70249	Lecture-Discussion	A	3:00PM -4:20PM	MW	31 Gregory Hall	Maslowska, E	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: Priority for registration is given to CS+Advertising majors who have met all pre-requisites and whose graduation date is either Spring or Fall 2026. If seats remain, they will be released to Jr/Sr CS+ADV and ADV majors on November 14 by Noon. Meets with ADV 590 (52664). Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Restricted to students with Junior or Senior class standing.