ADV 280

spring 2026

All Classes

Introduction to Advertising Media

Credit: 3 hours.

Students will be introduced to advertising in media, including an understanding of the contemporary media landscape and the ways in audiences use media. We will primarily discuss media concepts and media tools that are commonly used by advertising professionals to collect and interpret media insights for advertising.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor