ADV 301

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Credit: 3 hours.

Explores the everyday impact the influencer economy has on our purchasing decisions, political engagement, and social activism. This new celebrity class illustrates the critical importance that public relations, advertising, marketing, and communications management has on influencer marketing and influencer relations. The course will identify the evolving strategies, tactics, and techniques that drive the influencer ecosystem, evaluate the social and cultural impact of influencer marketing and engagement on organizations and audiences, and assess the racial and gender dynamics that are created and recreated within this quickly evolving marketing and creative arena. Finally, students will focus on the development of influencer generated branded content across for-profit, nonprofit, and human rights organizations. Eligible for the PR Minor: https://media.illinois.edu/pr_minor.

Credit is not given towards graduation for both ADV 301 and ADV 290.

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