ADV 509

Spring 2026 All Classes

All Classes

Media Entrepreneurship

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluation an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups.

Credit is not given for both ADV 409 and ADV 509. Prerequisite: Limited to MS Advertising students.

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ADV 509 class schedule data for spring 2026
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	68920	Lecture-Discussion	A	12:30PM -1:50PM	TR	1046 Siebel Center for Design	Kasdan, T	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: Working both individually and in teams, students will develop an idea for a new business and progress it through many of the stages of entrepreneurship learned in class: empathizing & ideating; customer segmenting; marketing research; business planning; financing, funding, and monetizing a business; user experience and product design; and promotion. For the final project, teams will pitch their businesses to a panel of industry professionals. Meets with ADV 409 (CRN 68732). Restriction(s): Restricted to Graduate - Urbana-Champaign.