BADM 420
Fall 2026 Part of Term 1
Part of Term 1
Aug 24-Dec 9
Aug 24-Dec 9
Credit: 3 hours.
Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises.
3 undergraduate hours. No graduate credit. Prerequisite: BADM 320.
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