BADM 329
Fall 2026 Part of Term 1
Part of Term 1
Aug 24-Dec 9
Aug 24-Dec 9
Credit: 3 hours.
Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.
Prerequisite: BADM 320.
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