BADM 382
Fall 2026 Part of Term 1
Part of Term 1
Aug 24-Dec 9
Aug 24-Dec 9
Credit: 3 hours.
Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.
Prerequisite: BADM 320.
Section Status updates every 10 minutes.