ADV 590

Spring 2025

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/21/25-05/07/25
Special Approval:
Instructor Approval Required
Section Info:
In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information via email from the College of Media Student Services Center.
52664
Lecture-Discussion
CA
2:00PM -3:20PM
TR
166 Education Building
Taneja, H
Part of Term:
1
Date Range:
01/21/25-05/07/25
Credit:
4 hours
Section Title:
Computational Advertising
Section Info:
Meets with ADV 461/70249 This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
30766
Lecture-Discussion
DRM
2:00PM -3:50PM
W
215 Gregory Hall
Taneja, H
Part of Term:
1
Date Range:
01/21/25-05/07/25
Credit:
3 hours
Section Title:
Adv Strat in Digital Media
Section Info:
Digital Advertising and Retail Media: This course provides a comprehensive understanding of today's digital advertising landscape, including platforms, publishers, and e-commerce channels. Students will explore various advertising formats and opportunities across Streaming TV, Online Video, Programmatic Advertising, and Retail Media networks. Learn how different platforms and publishers operate, their unique advertising capabilities, and how brands leverage these channels for growth. The course covers both traditional digital advertising approaches and the emerging field of retail media, with hands-on experience creating proposals and media recommendations. Students will work with a real-life brand to develop practical skills in digital media planning and strategy. NOTE: This course is NOT recommended for students pursuing a PhD program. Meets with ADV 400 DRM (CRN 30689)
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
30769
Lecture-Discussion
PCR
10:00AM -11:20AM
MW
205 Gregory Hall
Maslowska, E
Part of Term:
1
Date Range:
01/21/25-05/07/25
Credit:
4 hours
Section Title:
Persuasion Consumer Response
Section Info:
This course addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-process, and advertising effectiveness measures. Meets with ADV 494 (CRN 30746)
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
50206
Lecture-Discussion
PED
4:30PM -5:30PM
M
311 Gregory Hall
Cole, C
Nelson, M
Part of Term:
1
Date Range:
01/21/25-05/07/25
Credit:
2 hours
Section Title:
Inclusive Pedagogy for Media  
Section Info:
Topic: Professional Seminar in College Teaching: Inclusive Pedagogy for Media. This section meets with MDIA 590 PED (57075). Seminar on undergraduate pedagogy for graduate instructors. Focus will be on inclusive and effective teaching - in the context of media, advertising, and journalism. Two graduate hours. Prerequisite: Graduate standing in the College of Media or consent of instructor.
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
49538
Lecture-Discussion
POP
10:00AM -11:20AM
MW
315 Gregory Hall
Oh, S
Part of Term:
1
Date Range:
01/21/25-05/07/25
Credit:
4 hours
Section Title:
Ent Branding: Branding K-Pop
Section Info:
This course aims to provide students with a holistic understanding of K-pop as a global phenomenon, equipping them with the analytical and practical skills needed to excel in the entertainment industry. It explores the strategic elements that have propelled K-pop to international fame, including branding, marketing strategies, strategic communication, digital media, fan culture, and the globalization of Korean entertainment. Students will analyze case studies of successful K-pop groups, understand the role of entertainment agencies, and examine the cultural, economic, communicative, psychological, and technological factors that contribute to the success of K-pop. The course will also address ethical issues, crisis management, and future trends in K-pop branding. This section meets with ADV 490 POP (61427).
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
52661
Lecture-Discussion
QRM
3:00PM -4:20PM
MW
209 Huff Hall
Maslowska, E
Part of Term:
1
Date Range:
01/21/25-05/07/25
Credit:
4 hours
Section Title:
Quantitative Research Methods
Section Info:
Course studying quantitative research methods in advertising and consumer behavior. In-depth coverage of descriptive research, experimental research, descriptive and inferential statistics, and computer analysis and interpretation of actual data. Meets with ADV 484 (61527).
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
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