ADV 461

Spring 2025 All Classes

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Computational Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Surveys the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 460. Junior or senior standing required.

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ADV 461 class schedule data for spring 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	70249	Lecture-Discussion	A	2:00PM -3:20PM	TR	166 Education Building	Taneja, H	Part of Term: 1 Date Range: 01/21/25-05/07/25 Section Info: Priority for registration is given to CS+Advertising majors who have met all pre-requisites and whose graduation date is either Spring or Fall 2025. If seats remain, they will be released to Jr/Sr CS+ADV and ADV majors on November 18 by Noon. Students must complete ADV 360 or 460 prior to taking ADV 461. Meets with ADV 590/52664. Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Restricted to students with Junior or Senior class standing.