ADV 484

spring 2025

All Classes

Quantitative Research Methods

Credit: 3 hours.

Advanced undergraduate course on quantitative research methods in advertising and consumer behavior. In-depth coverage of descriptive research, experimental research, descriptive and inferential statistics, and computer analysis and interpretation of actual data.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 281.

Students must register for one discussion and one lecture section.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor