ADV 490

Spring 2025 All Classes

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Advanced Special Topics in Advertising

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Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 490 class schedule data for spring 2025
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
58648	Lecture-Discussion	AMZ	3:30PM -5:20PM	T	2039 Campus Instructional Facility	Hall, S Nelson, M	Part of Term: 1 Date Range: 01/21/25-05/07/25 Credit: 3 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty and Global Overview executives. Students who successfully complete both parts of the course will receive 3 hours of academic credit. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. This includes credits earned under ADV 490 and ADV 590. Meets with ADV 392 AMZ (73423). Restriction(s): Restricted to students with Graduate class standing.
58647	Lecture-Discussion	DP	4:00PM -5:50PM	T	31 Gregory Hall	Cook, K	Part of Term: B Date Range: 03/17/25-05/07/25 Credit: 1 hours Section Title: Digital Portfolio Section Info: Digital portfolios offer a way to brand yourself and share your work and experience. In this hands-on class, you will create your own digital portfolio, essentially "packaging" and showcasing your unique experiences and content you've created in classes, extra-curricular activities, jobs or internships (e.g., press releases or news articles, creative projects from ad campaigns to short films, research projects, media plans, video reels, etc.). You will also be required to refine and/or create one additional piece of creative content to add to, enrich and round out your portfolio. Registration notes: If seats remain, they will open to juniors, seniors, and graduate students on campus by 12pm on November 20. Restriction(s): Restricted to students with Junior, Senior, or Graduate class standing.
61427	Lecture-Discussion	POP	10:00AM -11:20AM	MW	315 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 01/21/25-05/07/25 Credit: 3 hours Section Title: Ent Branding: Branding K-Pop Section Info: This course aims to provide students with a holistic understanding of K-pop as a global phenomenon, equipping them with the analytical and practical skills needed to excel in the entertainment industry. It explores the strategic elements that have propelled K-pop to international fame, including branding, marketing strategies, strategic communication, digital media, fan culture, and the globalization of Korean entertainment. Students will analyze case studies of successful K-pop groups, understand the role of entertainment agencies, and examine the cultural, economic, communicative, psychological, and technological factors that contribute to the success of K-pop. The course will also address ethical issues, crisis management, and future trends in K-pop branding. *Eligible for the PR Minor: https://media.illinois.edu/pr_minor. If available, seats may open to Junior and Senior PR minors by Noon on November 15. Meets with section ADV 590 POP (49538). Restriction(s): Restricted to Advertising or Public Relations or Computer Science & Advertising or Media major(s) or minor(s). Restricted to students with Junior or Senior class standing.
63497	Lecture-Discussion	SV	11:00AM -12:20PM	TR	31 Gregory Hall	Gleason, A	Part of Term: 1 Date Range: 01/21/25-05/07/25 Credit: 3 hours Section Title: Storytelling for Video in ADV Section Info: Storytelling for Video in Advertising: This class focuses on the fundamentals of storytelling for video advertising; students will learn how to navigate the world of story, audience, and engagement in video ads. They will plan, produce, and edit video ads to help brands leverage videos throughout the customer journey in an omnichannel approach. Restriction(s): Restricted to students with Junior, Senior, or Graduate class standing.