ADV 480

Spring 2025 All Classes

All Classes

Social Media Analytics

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Credit: 3 hours.

Social media analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. ADV 480 is an advanced course designed to provide the students with (1) well-grounded understanding of social media analytics, (2) techniques of extracting and analyzing Twitter analytics, and (3) skills of interpreting and aligning insights gained with organizational goals and objectives.

3 undergraduate hours. 3 graduate hours. Credit is not given towards graduation for ADV 480 if credit for ADV 490 SMA Social Media Analytics has been earned. Prerequisite: Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 480 class schedule data for spring 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	74411	Lecture-Discussion	SMA	11:00AM -12:50PM	MW	31 Gregory Hall	Su, L	Part of Term: B Date Range: 03/17/25-05/07/25 Section Info: *Eligible for the PR Minor: https://media.illinois.edu/pr_minor. If available, seats may open to juniors and seniors in the PR and/or ADV minors on November 18 by Noon. Restriction(s): Restricted to Advertising or Public Relations or Computer Science & Advertising or Advertising major(s) or minor(s). Restricted to students with Junior, Senior, or Graduate class standing.