ADV 222
Spring 2025 All Classes
All Classes
Credit: 3 hours.
For students considering a career in persuasive writing or just striving to become better creative thinkers and communicators, this course explores advertising copywriting concepts, processes and best practices. We'll craft headlines, body copy and scripts for a variety of media, all in the context of audience, strategy, design and the Big Idea. Writing-intensive and portfolio-building, with consideration for cultural trends and artificial intelligence.
Credit is not given for this course and ADV 400: Copywriting. This course will use the Packback plug-in app on Canvas, which comes with a small usage fee (up to $25). Prerequisite: ADV 150. Restricted to Advertising majors or instructor approval.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
76812
|
Lecture-Discussion
|
1
|
12:30PM
-1:50PM
|
TR
|
163 Noyes Laboratory
|
Meron, S
|
|