ADV 222

spring 2025

All Classes

Copywriting

Credit: 3 hours.

For students considering a career in persuasive writing or just striving to become better creative thinkers and communicators, this course explores advertising copywriting concepts, processes and best practices. We'll craft headlines, body copy and scripts for a variety of media, all in the context of audience, strategy, design and the Big Idea. Writing-intensive and portfolio-building, with consideration for cultural trends and artificial intelligence.

Credit is not given for this course and ADV 400: Copywriting. This course will use the Packback plug-in app on Canvas, which comes with a small usage fee (up to $25). Prerequisite: ADV 150. Restricted to Advertising majors or instructor approval.

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- ADV 150
- ADV 175
- ADV 200
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- ADV 222
- ADV 250
- ADV 270
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- ADV 281
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- ADV 301
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- ADV 350
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- ADV 454
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- ADV 582
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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor