ADV 400

Spring 2025 All Classes

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Credit: 0 TO 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

0 to 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

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ADV 400 class schedule data for spring 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	10112	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 01/21/25-05/07/25 Special Approval: Instructor Approval Required Section Info: In order to register for this course, you will need to complete an Independent Study Form found here: https://go.illinois.edu/IndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information via email from the College of Media Student Services Center.
	30689	Lecture-Discussion	DRM	2:00PM -3:50PM	W	215 Gregory Hall	Taneja, H	Part of Term: 1 Date Range: 01/21/25-05/07/25 Credit: 3 hours Section Title: Adv Strat in Digital Media Section Info: Digital Advertising and Retail Media: This course provides a comprehensive understanding of today's digital advertising landscape, including platforms, publishers, and e-commerce channels. Students will explore various advertising formats and opportunities across Streaming TV, Online Video, Programmatic Advertising, and Retail Media networks. Learn how different platforms and publishers operate, their unique advertising capabilities, and how brands leverage these channels for growth. The course covers both traditional digital advertising approaches and the emerging field of retail media, with hands-on experience creating proposals and media recommendations. Students will work with a real-life brand to develop practical skills in digital media planning and strategy. Meets with ADV 590 DRM (CRN 30766) Restriction(s): Restricted to students with Sophomore, Junior, or Senior class standing.