BADM 523
Spring 2026 All Classes
All Classes
Consumer Behavior 4.0: Digital Transformation in Consumer Behavior
Credit: 4 hours.
In the digital era, consumers' decisions are profoundly influenced by evolving digital technology. This course offers a comprehensive understanding of how consumer decisions are affected by technological advancements and Artificial Intelligence (AI). Through a blend of case studies, hands-on projects, and discussions; students will apply psychological frameworks to real-world scenarios and acquire the knowledge and skills to adeptly navigate the complexities of consumer behavior in the digital age.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
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31300
|
Lecture-Discussion
|
A
|
2:00PM
-3:20PM
|
MW
|
Business Instructional Fac
|
Lim, S
|
|