BADM 326

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Credit: 3 hours.

Develops the students understanding on the strategic development of pricing analytics, pricing models, and pricing strategies within organizations. Students use analytics and financial models as well as pricing theory in order to develop pricing models for organizations. The course will give students a firm theoretical and practical background in setting prices, pricing new products, initiating pricing changes, responding to competitive pricing, using analytics to understand, predict, and develop pricing policies, and understanding the impact and roll of pricing within an organization.

Prerequisite: BADM 320.

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