BADM 364

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Credit: 3 hours.

Equips students with practical skills in social media marketing and content creation. Through hands-on projects and course work, students learn to develop social media plans, manage social media campaigns, engage digital-first consumers, and create platform-specific content. Topics include influencer marketing, SEO, social media analytics, ethics, and advertising across social media platforms. Students will build a professional social media portfolio and gain insights essential for careers in social media marketing and content creation.

Prerequisite: BADM 320.

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