BADM 382

spring 2026

All Classes

International Marketing

Credit: 3 hours.

Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

Prerequisite: BADM 320.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor