BADM 351

Spring 2026 All Classes

All Classes

Social Media Strategy

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Credit: 3 hours.

Business managers of today must be equipped to deal with the new reality of a highly connected society. In this course, students will learn foundational concepts of Social Media and their applications for generating value for their customers, the society, and the business itself. The course aims to develop analytical skills and understanding of the opportunities and challenges that social media, global collaboration and new ways of engaging customers pose for the firm. An emphasis will be placed on managerial decision making in the context of the social media phenomenon.

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BADM 351 class schedule data for spring 2026
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	53412	Lecture-Discussion	A	3:30PM -4:50PM	MW	Business Instructional Fac	Sumkin, D	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: This course will open to all Gies majors on Monday, November 17, 2025 at approximately 10:00 a.m. This course will open to Informatics Minors on Monday, November 24, 2025 at approximately 10:00 a.m. Restriction(s): Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Informatics or Business Analytics or Information Systems or Operations Management or STR BUS DEV & Entrepreneurship or Strategy, Innovation & Entrep or Business + Data Science major(s) or minor(s). Restricted to students with Junior or Senior class standing.
	71721	Lecture-Discussion	B	5:00PM -6:20PM	MW	Business Instructional Fac	Sumkin, D	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: This course will open to all Gies majors on Monday, November 17, 2025 at approximately 10:00 a.m. This course will open to Informatics Minors on Monday, November 24, 2025 at approximately 10:00 a.m. Restriction(s): Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Informatics or Business Analytics or Information Systems or Operations Management or STR BUS DEV & Entrepreneurship or Strategy, Innovation & Entrep or Business + Data Science major(s) or minor(s). Restricted to students with Junior or Senior class standing.