BADM 539
Spring 2020 Part of Term 1
Jan 21-May 6
Credit: 4 hours.
Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion. Research project using marketing models required.
Prerequisite: Ph.D. standing in BADM or consent of instructor.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
43937
|
Lecture-Discussion
|
A
|
6:00PM
-8:50PM
|
M
|
Business Instructional Fac
|
Liu, Y
|
|