BADM 539

Spring 2020 Part of Term 1

Part of Term 1
Jan 21-May 6

Credit: 4 hours.

Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion. Research project using marketing models required.

Prerequisite: Ph.D. standing in BADM or consent of instructor.

BADM 539 class schedule data for spring 2020
CRN Type Section Time Day Location Instructor Section Details
43937
Lecture-Discussion
A
6:00PM -8:50PM
M
Business Instructional Fac
Liu, Y
Part of Term:
1
Date Range:
01/21/20-05/06/20
Section Info:
This course will meet in BIF 3015/3017.
Restriction(s):
Restricted to PHD:Business Administrtn -UIUC.
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