BADM 327

Spring 2020 Part of Term 1

Part of Term 1
Jan 21-May 6

Credit: 3 hours.

Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

Prerequisite: BADM 320.

BADM 327 class schedule data for spring 2020
CRN Type Section Time Day Location Instructor Section Details
31073
Lecture-Discussion
A
2:00PM -3:20PM
TR
Business Instructional Fac
Noel, H
Part of Term:
1
Date Range:
01/21/20-05/06/20
Section Info:
Prerequisite will be enforced. This course will open to all students with a junior and senior standing in the Gies College of Business on Monday, November 18, 2019 at approximately 10:00 a.m and to Industrial & Enterprise Systems Engineering, General Engineering and Systems Engineering & Design students on Monday, November 25, 2019 at approximately 10:00 a.m.
Restriction(s):
Restricted to Accountancy or Finance or General Engineering or Industrial Engineering or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Systems Engineering and Design or Information Systems or Operations Management major(s) or minor(s). Restricted to students with Senior or Junior class standing.
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