BADM 325
Spring 2020 Part of Term 1
Jan 21-May 6
Credit: 3 hours.
Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
Prerequisite: BADM 320.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
31059
|
Lecture-Discussion
|
A
|
2:00PM
-3:20PM
|
MW
|
Business Instructional Fac
|
Rindfleisch, A
|
|
|
|
31060
|
Lecture-Discussion
|
B
|
9:30AM
-10:50AM
|
MW
|
Wohlers Hall
|
Koo, M
|
|