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4
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31421
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Lecture-Discussion
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FAS
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6:00PM
-7:50PM
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W
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315 Art and Design Building
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Becker, S Kurtz, J
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- Availability:
- CrossListOpen (Restricted)
- Part of Term:
- 1
- Date Range:
- 08/24/26-12/09/26
- Credit:
- 3 hours
- Section Title:
- Entrepreneurship in Fashion
- Section Info:
- Entrepreneurship in Fashion: From Concept to Consumer is an interdisciplinary hybrid course that introduces students to the process of launching a fashion brand—from initial idea to consumer-ready product. Open to students from across campus, the course brings together perspectives from art, design, and business to explore how strategic planning, design, manufacturing, marketing, and branding intersect in the fashion industry. Delivered through asynchronous online lectures, assignments, and eight required in-person sessions, students work in cross-disciplinary cohorts to develop a fictional fashion startup. Each module addresses key questions and decisions in the entrepreneurial journey, including customer identification, mission development, business planning, product design and production, branding, public relations, and sales strategy. The course culminates in a Shark Tank–style pitch, where teams present their brand concepts to a panel of industry experts for mock funding. No prior experience in fashion or business is required. Required in-person sessions will be in Classroom 1000 in Siebel Center for Design on September 2, September 16, September 30, October 14, October 28, November 11, December 2 and December 9 from 6:00-8:00pm.
- Restriction(s):
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Restricted to students with Sophomore, Junior, or Senior class standing.
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