ADV 590

Fall 2025

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
08/25/25-12/10/25
Special Approval:
Instructor Approval Required
Section Info:
In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information from the College of Media Student Services Center.
50466
Lecture-Discussion
BIO
1:00PM -2:20PM
MW
31 Gregory Hall
Paltaratskaya, V
Wise, K
Part of Term:
1
Date Range:
08/25/25-12/10/25
Credit:
3 hours
Section Title:
Intro to Biometrics in Media
Section Info:
This course introduces students to the use of biometrics in media research. Students will learn how biometrics may help illuminate the underlying psychological processes and effects that occur as people engage with media. They will also gain familiarity with the scholarly literature in this area. Finally, students will get hands-on experience in biometrics research methods, including the collection and analysis of eye-tracking, facial expression, heart rate, skin conductance, and respiration data. Meets with ADV 490 BIO (61096).
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
55635
Lecture-Discussion
CCI
3:30PM -4:50PM
MW
259 English Building
Heede, P
Part of Term:
1
Date Range:
08/25/25-12/10/25
Credit:
3 hours
Section Title:
Creativity: Concept & Ideation
Section Info:
Creativity: Concepting and Ideation: Brainstorming and inspiration techniques, lateral-thinking, and creative problem solving for advertising and brands. Use client discovery and observation to uncover insights that lead to solutions and unique ideas; solve real-world brand problems with targeted messaging, tactics, and implementation. Meets with ADV 490 CCI (63724).
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
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