ADV 581

Fall 2025 All Classes

All Classes

Quanti Research Methods in Adv

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Credit: 3 hours.

Provides students with an overview of quantitative research methodology in advertising and consumer behavior. Students will learn appropriate uses and techniques for conducting exploratory (e.g., focus groups, literature searches), descriptive (e.g., observational techniques, surveys), and casual (randomized- and quasi-experiments) research. Ethical considerations in research, and limitations of quantitative research will play an important role throughout the course. Students will learn basic descriptive and inferential statistical analyses to help analyze, and make sense of quantitative data.

Prerequisite: Basic statistics course.

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ADV 581 class schedule data for fall 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	72995	Lecture-Discussion	A	12:00PM -2:50PM	F	321 Gregory Hall	Ham, C	Part of Term: 1 Date Range: 08/25/25-12/10/25 Section Info: The listed prerequisite of a basic statistics course is not being enforced. In this graduate curriculum, ADV 581 is taught as a first quantitative methods class. Basic statistics are covered so that students are prepared to be successful in the course. Restriction(s): Restricted to Graduate - Urbana-Champaign. Restricted to MS:Advertising -UIUC, PHD: Commnctns & Media -UIUC, or MS: Advertising - UIUC.