ADV 378
Fall 2025 All Classes
All Classes
Credit: 3 hours.
Designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: understanding how and why people think, how & why advertising persuades, basic research methods, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition and behavior, emotions, and more.
Prerequisite: ADV 281 or equivalent. Restricted to students with Sophomore, Junior, or Senior standing.
This course satisfies the General Education Criteria in
Fall 2022 for:
Social & Beh Sci - Soc Sci
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
80233
|
Lecture-Discussion
|
1
|
3:30PM
-4:50PM
|
TR
|
111 Gregory Hall
|
Vargas, P
|
|