ADV 590

Spring 2024 Part of Term 1

Part of Term 1
Jan 16-May 1

Special Topics in Advertising

Course in Catalog

List of Terms offered

SHOW FINAL EXAM SCHEDULE

Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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ADV 590 class schedule data for spring 2024
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
10116	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 01/16/24-05/01/24 Special Approval: Instructor Approval Required Section Info: In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information via email from the College of Media Student Services Center.
52664	Lecture-Discussion	CA	11:30AM -12:50PM	MW	327 Gregory Hall	Yao, M	Part of Term: 1 Date Range: 01/16/24-05/01/24 Credit: 4 hours Section Title: Computational Advertising Section Info: Meets with ADV 461/70249 This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy. Restriction(s): Restricted to Graduate - Urbana-Champaign.
30769	Lecture-Discussion	PCR	10:00AM -11:20AM	MW	327 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 01/16/24-05/01/24 Credit: 4 hours Section Title: Persuasion Consumer Response Section Info: This course addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-process, and advertising effectiveness measures. Meets with ADV 494 (CRN 30746) Restriction(s): Restricted to Graduate - Urbana-Champaign.