ADV 400

Spring 2024 Part of Term 1

Part of Term 1
Jan 16-May 1

Credit: 0 TO 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

0 to 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

ADV 400 class schedule data for spring 2024
CRN Type Section Time Day Location Instructor Section Details
10112
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/16/24-05/01/24
Special Approval:
Instructor Approval Required
Section Info:
In order to register for this course, you will need to complete an Independent Study Form found here: https://go.illinois.edu/IndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information via email from the College of Media Student Services Center.
42047
Lecture-Discussion
CW
3:00PM -4:20PM
MW
205 Gregory Hall
Meron, S
Part of Term:
1
Date Range:
01/16/24-05/01/24
Credit:
3 hours
Section Title:
Copywriting
Section Info:
For students considering a career in persuasive writing or just striving to become better creative thinkers and communicators, this course explores copywriting concepts, processes and best practices. We'll craft headlines, body copy and scripts for a variety of media, all in the context of audience, strategy, design and the Big Idea. Writing-intensive and portfolio-building, with consideration for cultural trends and artificial intelligence.
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