ADV 490

Spring 2024 Part of Term 1

Part of Term 1
Jan 16-May 1

Advanced Special Topics in Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 490 class schedule data for spring 2024
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	58648	Lecture-Discussion	AMZ	12:00PM -1:50PM	W	1065 Lincoln Hall	Hall, S	Part of Term: 1 Date Range: 01/16/24-05/01/24 Credit: 2 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty, Amazon Advertising and Global Overview executives. Students who successfully complete both parts of the course will receive 2 hours of academic credit. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. This includes credits earned under ADV 490 and ADV 590. Meets with ADV 392 AMZ (73423). Restriction(s): Restricted to students with Graduate class standing.
	63497	Lecture-Discussion	SV	11:00AM -12:20PM	TR	31 Gregory Hall	Gleason, A	Part of Term: 1 Date Range: 01/16/24-05/01/24 Credit: 3 hours Section Title: Storytelling for Video in ADV Section Info: Storytelling for Video in Advertising: This class focuses on the fundamentals of storytelling for video advertising; students will learn how to navigate the world of story, audience, and engagement in video ads. They will plan, produce, and edit video ads to help brands leverage videos throughout the customer journey in an omnichannel approach. Restriction(s): Restricted to students with Junior, Senior, or Graduate class standing.