ADV 494

Spring 2024 Part of Term 1

Part of Term 1
Jan 16-May 1

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 281.

ADV 494 class schedule data for spring 2024
CRN Type Section Time Day Location Instructor Section Details
30746
Lecture-Discussion
A
10:00AM -11:20AM
MW
327 Gregory Hall
Oh, S
Part of Term:
1
Date Range:
01/16/24-05/01/24
Section Info:
*Eligible for the PR Minor: https://media.illinois.edu/pr_minor. The ADV 281 prerequisite will not be enforced in Spring 2024. Meets with ADV 590 (CRN 30769)
Restriction(s):
Restricted to Advertising or Computer Science & Advertising major(s) or minor(s). Restricted to students with Sophomore, Junior, or Senior class standing.
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