ADV 281

Spring 2024 Part of Term 1

Part of Term 1
Jan 16-May 1

Advertising Research Methods

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Prerequisite: STAT 100 or equivalent or ADV 200.

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ADV 281 class schedule data for spring 2024
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
68850	Discussion/ Recitation	D1	10:00AM -10:50AM	F	70B Wohlers Hall	Vargas, P Zhang, J	Part of Term: 1 Date Range: 01/16/24-05/01/24 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture.
68854	Discussion/ Recitation	D3	11:00AM -11:50AM	F	70B Wohlers Hall	Vargas, P Zhang, J	Part of Term: 1 Date Range: 01/16/24-05/01/24 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture.
68855	Discussion/ Recitation	D4	10:00AM -10:50AM	F	328 Armory	Rahman, N Vargas, P	Part of Term: 1 Date Range: 01/16/24-05/01/24 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture.
68856	Discussion/ Recitation	D5	11:00AM -11:50AM	F	328 Armory	Rahman, N Vargas, P	Part of Term: 1 Date Range: 01/16/24-05/01/24 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture.
68852	Lecture	L1	11:00AM -11:50AM	TR	124 Burrill Hall	Vargas, P	Part of Term: 1 Date Range: 01/16/24-05/01/24 Section Info: *Students must register for both the lecture and one discussion section. Due to preparation in their CS course sequence, students currently in the CS+ADV major ONLY may use completion of MATH 220/221 in place of statistics as the pre-requisite for this course. ADV and Ag Com majors must complete a statistics course and cannot substitute calculus as a pre-requisite to take ADV 281. Students who are planning to apply to transfer into Advertising for Spring 2024 will not be able to register for ADV 281 until they have been admitted into the major. There are NO exceptions. Spaces will be available in this course for admitted ICT transfers to register in January when admission notifications are sent out. Due to major and transfer demand, it will be determined by Jan. 12 if seats will open to campus. Restriction(s): Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s).