BADM 584

Spring 2026 Part of Term 1

Part of Term 1
Jan 20-May 6

Global Marketing

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Credit: 4 hours.

Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

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BADM 584 class schedule data for spring 2026
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	55579	Lecture-Discussion	A	9:30AM -12:20PM	R	3041 Business Instructional Fac	Euh, H	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: This course is open to students pursuing the Graduate Concentration in Marketing. Restriction(s): Restricted to MS: Technology Management-UIUC or MS:Management -UIUC.