BADM 526

Spring 2026 Part of Term 1

Part of Term 1
Jan 20-May 6

Consumer Analytics: Theory and Practice

SHOW FINAL EXAM SCHEDULE

Credit: 4 hours.

Reviews the science side of marketing by studying multiple models used by companies and consulting firms in the different steps of the marketing process. The marketing consulting approach provides a deeper understanding of the process that supports marketing management decisions. To enhance the learning experience, the course will be strongly based on software applications that offer hands-on exposure to real life corporate applications. Students need to have basic knowledge of R or Python.

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BADM 526 class schedule data for spring 2026
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	76803	Lecture-Discussion	A	12:30PM -1:50PM	TR	3041 Business Instructional Fac	Bao, Y	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: This course is open to students pursuing the Graduate Concentration in Consumer-Centric Innovation and Design. Restriction(s): Restricted to MS: Technology Management-UIUC, MS:Management -UIUC, or MS:Business Analytics - UIUC.
	77377	Lecture-Discussion	B	11:00AM -12:20PM	TR	2001 Business Instructional Fac	Bao, Y	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: This section meets with BADM 362. Restriction(s): Restricted to MS: Technology Management-UIUC, MS:Management -UIUC, or MS:Business Analytics - UIUC.