BADM 527
Spring 2026 Part of Term 1
Part of Term 1
Jan 20-May 6
Jan 20-May 6
Credit: 4 hours.
Brand Management addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
75577
|
Lecture-Discussion
|
A
|
3:30PM
-6:20PM
|
W
|
2007 Business Instructional Fac
|
Smith, R
|
|