ADV 594

Fall 2025 Part of Term 1

Part of Term 1
Aug 25-Dec 10

Advanced Topics in Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 4 hours.

This seminar explores topics associated with advertising theory and research. Topics will vary across different course offerings. They will include classic elements of advertising theory (e.g. persuasion, attitudes, cognition, emotion, motivation), as well as current research frontiers (e.g. decision-making, computational advertising, psychophysiology, gaming, social media).

May be repeated up to 12 hours, if topics vary. Prerequisite: Ph.D. student or instructor approval.

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ADV 594 class schedule data for fall 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	69384	Lecture-Discussion	HLT	9:30AM -10:50AM	TR	111 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 08/25/25-12/10/25 Section Title: AI and Digital Health Section Info: AI and Digital Health Innovation: This course explores how emerging digital media, including AI and social media platforms, can be leveraged for health promotion and risk prevention. Students will examine real-world applications of AI-driven tools and media strategies in influencing health behaviors, addressing misinformation, and managing public health crises. The course focuses on equipping students with practical strategies to effectively utilize these technologies in health communication while maximizing their benefits and minimizing potential risks. Restriction(s): Restricted to students with Graduate class standing.