ADV 580

Fall 2025 Part of Term 1

Part of Term 1
Aug 25-Dec 10

Advertising Theory

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Credit: 3 hours.

Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time.

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ADV 580 class schedule data for fall 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	57980	Lecture-Discussion	A	3:00PM -4:20PM	MW	1030 Literatures, Cultures, & Ling	Wise, K	Part of Term: 1 Date Range: 08/25/25-12/10/25 Restriction(s): Restricted to Graduate - Urbana-Champaign. Restricted to MS:Advertising -UIUC, PHD: Commnctns & Media -UIUC, or MS: Advertising - UIUC.