ADV 378

Fall 2025 Part of Term 1

Part of Term 1
Aug 25-Dec 10

Psychology of Advertising

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Credit: 3 hours.

Designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: understanding how and why people think, how & why advertising persuades, basic research methods, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition and behavior, emotions, and more.

Prerequisite: ADV 281 or equivalent. Restricted to students with Sophomore, Junior, or Senior standing.

This course satisfies the General Education Criteria in Fall 2022 for:

Social & Beh Sci - Soc Sci

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ADV 378 class schedule data for fall 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	80233	Lecture-Discussion	1	3:30PM -4:50PM	TR	111 Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 08/25/25-12/10/25 Degree Notes: Social & Beh Sci - Soc Sci course. Restriction(s): Not intended for students with Freshman class standing.