ADV 490

Fall 2025 Part of Term 1

Part of Term 1
Aug 25-Dec 10

Advanced Special Topics in Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 490 class schedule data for fall 2025
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
60179	Lecture-Discussion	AMZ	12:00PM -1:50PM	W	4101 Materials Science & Eng Bld	Hall, S Nelson, M	Part of Term: 1 Date Range: 08/25/25-12/10/25 Credit: 3 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty Global Overview executives. Students who successfully complete both parts of the course will receive 3 hours of academic credit. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. For graduate students, this includes ADV 490 AMZ and ADV 590 AMZ. Meets with ADV 392 AMZ (76385). Restriction(s): Restricted to students with Graduate class standing. Restricted to MS:Advertising -UIUC or MS: Advertising - UIUC.
61096	Lecture-Discussion	BIO	1:00PM -2:20PM	MW	31 Gregory Hall	Paltaratskaya, V Wise, K	Part of Term: 1 Date Range: 08/25/25-12/10/25 Credit: 3 hours Section Title: Intro to Biometrics in Media Section Info: This course introduces students to the use of biometrics in media research. Students will learn how biometrics may help illuminate the underlying psychological processes and effects that occur as people engage with media. They will also gain familiarity with the scholarly literature in this area. Finally, students will get hands-on experience in biometrics research methods, including the collection and analysis of eye-tracking, facial expression, heart rate, skin conductance, and respiration data. Meets with ADV 590 BIO (50466). Restriction(s): Restricted to students with Sophomore, Junior, or Senior class standing.
63724	Lecture-Discussion	CCI	3:30PM -4:50PM	MW	259 English Building	Heede, P	Part of Term: 1 Date Range: 08/25/25-12/10/25 Credit: 3 hours Section Title: Creativity: Concept & Ideation Section Info: Creativity: Concepting and Ideation: Brainstorming and inspiration techniques, lateral-thinking, and creative problem solving for advertising and brands. Use client discovery and observation to uncover insights that lead to solutions and unique ideas; solve real-world brand problems with targeted messaging, tactics, and implementation. Meets with ADV 590 CCI (55635). Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Restricted to students with Junior or Senior class standing.
59683	Lecture-Discussion	PRC	4:00PM -5:20PM	MW	31 Gregory Hall	Yang, G	Part of Term: 1 Date Range: 08/25/25-12/10/25 Credit: 3 hours Section Title: Public Relations Campaigns Section Info: This course provides students with hands-on experience in developing public relations campaigns. Students will be divided into groups and act as PR agencies, creating campaigns for real businesses. They will meet with clients, develop strategies and tactics, and deliver a campaign pitch at the end of the semester. Campaign development will involve research, strategic planning, media selection, and creative execution. *Eligible for the PR Minor: https://media.illinois.edu/pr-minor/ Restriction(s): Restricted to students with Sophomore, Junior, Senior, or Graduate class standing.