ADV 594

Fall 2022 All Classes

All Classes

Advanced Topics in Advertising

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Credit: 4 hours.

This seminar explores topics associated with advertising theory and research. Topics will vary across different course offerings. They will include classic elements of advertising theory (e.g. persuasion, attitudes, cognition, emotion, motivation), as well as current research frontiers (e.g. decision-making, computational advertising, psychophysiology, gaming, social media).

4 graduate hours. No professional credit. May be repeated up to 12 hours, if topics vary. Prerequisite: Ph.D. student or instructor approval.

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ADV 594 class schedule data for fall 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	69384	Lecture-Discussion	A	2:00PM -4:50PM	M	207 Gregory Hall	Fisher, J	Part of Term: 1 Date Range: 08/22/22-12/07/22 Section Title: Digital Tech and Attention Section Info: This course considers a number of issues at the intersection of human attention and digital media technology, including media multitasking, self-regulation, distractibility, the "attention economy," implications of algorithmic targeting and personalization, online vigilance, behavioral "addiction(s)" to technology, and related topics. Students will read and discuss literature from psychology, advertising, communication, human/computer interaction, and related fields.